IBM buys Unica, a $480 million deal

Fri, Aug 13, 2010

Post filled in: News

$480 million paid IBM to buy Unica a marketing automation software developer. The plan is to spend $20 billion on acquisitions by 2015 and it appears IBM sticks to the plan, they recently acquired CoreMetrics and Sterling Commerce for it’s analytic lineup.

Unica’s shares closed Thursday at $9.55, but according to the deal IBM will pay $21 per share in cash.

IBM said it will take Unica’s software to better target marketing efforts and predict consumer behavior. Unica counts Best Buy, eBay and Starwood as customers.

BM said Friday it will buy Unica in a deal worth $480 million. Unica makes marketing automation software.With the move IBM adds another software company to its arsenal. IBM recently acquired CoreMetrics and Sterling Commerce for its analytics lineup. IBM has said it will spend $20 billion on acquisitions through 2015.

Under the terms of the deal, IBM will pay $21 per share in cash for Unica. Unica shares closed at $9.55 on Thursday. IBM said it will take Unica’s software to better target marketing efforts and predict consumer behavior.

Big Blue has been increasingly targeting its analytics portfolio at key marketers. Unica counts Best Buy, eBay and Starwood as customers. Unica has both traditional and on-demand software products. Here’s a look at Unica’s software: